It
is common to find that people give labels/symbols with underlying meaning on it to refer to the physical appearance
of others, for example, hair symbolizes femininity, physical attraction, and beauty of a woman or to put it in another way, hair is a woman’s crown.
As
the topic of hair seems to be of more cultural significance to women than men,
a study of its sociology and symbolism and its assignment to women would seem
of greater importance. Women generally have longer head hair than men and spend
significantly more time and money than men styling and maintaining it. Therefore, hair is more correlated with women than with men.
It
is related with this shampoo advertisement that choose women as the model, they think it
can be more effective to get the audience attention and make people buy their product
because all the reasons that I described above.
Connection between deaf
people and slogan 'You can Shine':
As we know people always underestimate disabled people because they are different from most people. Deafness, a hearing impairment, for example, they seem impossible to play one of the most difficult instruments without the ability to hear. It is hard to believe that deaf people can shine. It is related with this Pantene shampoo advertisement. Pantene helps you to care your hair, raises your confidence and makes everything possible. This product, which means Pantene shampoo, will make you shine no matter who you are.
Related with the man who inspired her to play violin.
It tells us that she is a soft-hearted and a respectful person. It is shown
from the way she see and talks to the old man. Beside her shinning hair it appears
shinning heart too. Pantene ad exemplifies
the power of inner beauty to deliver the message that with perseverance, even
the seemingly impossible can be conquered.
Butterfly coming out from cocoon
When the deaf girl plays violin and then appear butterfly coming out from cocoon, as reflection of the deaf girl, because they transform from zero to hero, from nothing to something. In the end, she success to impress audience with her performance and her shinning hair. Because of Pantene, you can shine!
In ad we know that the deaf girl’s hair fluttering in all direction but in the end of her performance her hair still neat and remained smooth and shiny during her performance. It is shown that if we use Pantene shampoo, it helps us to keep our hair neat and shine.
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