Dulux Advertisement

The difference between Dulux and similiar product

Based on Advertising:

Dulux:

Dulux's tagline is "Helping you to create your decoration ideas." it tells us that Dulux has power to bring out decoration ideas for our home through its product.

Similiar product:

The tagline's is "Bring new spirit to the occupants." the ad tells us that if we use their product, they are able to bring up new spirit in our life because of their product. The reason is because, for example, they provide brighter colour to provoke new essence in our life etc.

Based on Product:

Dulux has an excellent coating products to protect our wall from cracking problems and bad weather. Dulux has ten Indonesian favourite colour. It is colourful and long-lasting even though you do not repainting it after years. The colour long last until 5 years. 

While,

Other product has a lot of colour too. They claimed that the colour is last forever, brighter than others, and quickly dry.

Each of Dulux and other similiar products have their own deficiency and advantages. On the Dulux side, it has many kind of products based on customer needs, such as Dulux Pentalite for always feel new and fresh colour from time to time. Dulux Weather Shield for protection your wall from cracking problems and bad weather. Dulux Catylac provides colours that most of Indonesian people are fond of. This is one of the strong sell from Dulux. Dulux can make customers more interested in their product because they provide many kinds of products based on the customer needs.

Dulux Advertisement

Urgency

The advertisement above us tells that Dulux can give a protection of your wall and your colour’s wall from terrible rain, storm, or dry seasons which can causes your colour wall become cracked or faded if you use another paint wall. Therefore, because in Indonesia we have extreme weather, we need use Dulux to protect our home’s wall.

Feasibility
If your wall didn't use Dulux, your wall become cracked and the colour become faded because of terrible rain, storm, or dry seasons.

Mechanism

Change the colour of your wall or repaint every 5 years. You don’t need to repaint your colour wall every year because Dulux paint can endure and protect the wall until 5 years.

Solvency

Dulux has long-lasting colour. It can endure until 5 years. The colour of Dulux paint is also available in various colour and Dulux provides some colour that most used in Indonesia or we can say that they proved Indonesian favourite colour that can manifest your decoration ideas, because Dulux has 2016 colours. Dulux has extra protection against extreme weather.

Lies / Hidden agenda

In the ad we know that Dulux has long-lasting colour and can endure until 5 years or more, but in fact, the colour of Dulux paint can’t endure until 5 years, because it depends on your wall or the seasons. And you have to repaint your colour wall if you want brighter colour than before.